February 2013
| Business World Magazine | 237
Edmondson says. Customer feedback is also
critical to Trailiner and their relationships.
They receive reports from them on their ser-
vice constantly. “We have a lot of customers
who send weekly or bi-monthly reports here
saying, ‘Here’s how you’re doing,’” she says.
“That’s a common tool we use and we try to
manage it often. We try to learn from any is-
sues that come up and see how we handled it
and how we can improve.”
TOP-OF-THE-LINE
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Trailiner Corporation offers top-of-the-line
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