228 | Business World Magazine |
February 2013
customers who wanted us to have that ca-
pability, but it also gave us ability to better
understand the environment we’re working
in… we understand rates, what it takes to
put a load together and comply with Federal
Motor Carrier Safety Administration Regu-
lations,” says Jasper, adding that the knowl-
edge gained has added efficiencies to the lo-
gistics side of the operation.
Covered Transportation is develop-
ing a fleet of 100 vehicles, complemented by
new Peterbilt tractors from JX and Penske,
and Utility thin wall reefer trailers that can
be configured as dry, refrigerated or frozen.
These are being equipped with the newest
technical innovations of GPS in-cab and in-
trailer systems featuring “ibright” from In-
ternational Telematics. The technology not
only allows dispatchers to know precisely
where the equipment is located, but it also
enables them to adjust trailer temperatures
from their desk. The system further provides
communication to the driver through an in-
cab monitor, and goes the extra mile by mea-
suring fuel usage, driver cornering, braking,
acceleration speeds, all while providing route
mapping and a geo-fencing capability that
actually notifies customers when the load is
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