February 2013
| Business World Magazine | 225
has been successful, but speaks to how they
have been able to distinguish themselves
from competitors.
THE NUANCES
OF NOBILITY
The service efficiencies of this operation are
compartmentalized in three distinct catego-
ries: Covered Logistics, as the brokerage
component; Covered Transportation, as the
high-tech, asset-based carrier; and Covered
TMS, as the transportation management
subsidiary.
When asked to explain the “noble”