226 | Business World Magazine |
February 2013
aspect of the business, Jasper responds, “If
we’re going to get involved, it has to benefit
the customer. That means, we not only have
to provide quality service in all we do, but we
also have to offer competitive pricing. It also
means that we fulfill expectations, and not
just to the clients we serve, but to our carri-
ers too.”
Through his former career, Jasper says
he keenly understands how it feels to be on
the downside of expectations. “I can think
way back, and remember what it was like
when orders didn’t come to the store on
time, or in the right condition. I know what