Page 135 - BWM Dec 2012

December 2012 | Business World Magazine | 135
right people and the right services for our
customers,” says Franson. The focus for now
is strictly in the North American market as
the principals believe this will better generate
brand awareness that benefits all franchisees.
In all cases, Franson says their goal is to con-
tinually identify strategies that help generate
new customers. Part of that has been accom-
plished through commercial partnerships
and teaming with important causes. One
example of this was Massage Heights recent
partnership of the American Cancer Soci-
ety. Franchisees recently helped secure some
$24,000 benefitting cancer-related research.
As Franson says, “Our franchisees have been
very successful and they enjoy sharing that
success in ways that help others.”
The operational philosophy is to ever
remain cognizant of customer needs and that
unwavering want of relief. Massage Heights
will continue to provide an elevating, stress-
relieving experience for which many will
yearn to return. Franson says their business
future is assured through a simple premise –
“As a franchise, we don’t want to be the big-
gest; we just need to be the best.”
Glen Franson
Chief Executive Officer
Heights at Home - All natural proprietary blend retail product line