Page 131 - BWM Dec 2012

December 2012 | Business World Magazine | 131
been a little sibling rivalry at play. Shane Ev-
ans is Bret Franson’s sister while Wayne is his
brother-in-law. Not one to be outdone, Bret
opened his own location along with another
brother, Glenn, who is now the President and
CEO of Massage Heights Corporate. For a
time, business remained very much a family
affair. However, there were employees and
customers who began inquiring how they
too might open their own business. Market
demand ultimately prompted their decision
to launch the franchise system.
In doing so, Franson says the corporate
team didn’t want to make compromises in
terms of qualities they collectively appreciat-
ed in their work environment, trust and faith
primarily. “When you have a family working
together, you have that trust and faith in the
other’s abilities, and you can work as a team,”
says Franson, adding Massage Heights looks
for similarly styled team players.
Potential franchisees are evaluated and