Page 125 - BWM Dec 2012

December 2012 | Business World Magazine | 125
To achieve greatness, Machiavelli advised it prudent to follow the example of
long distance archers who strategically aim high above their intended marks.
The aid of so high an aim, he said, wasn’t meant to send arrows simply soar-
ing into great heights; it enables them to attain their purpose. That message
also applies for entrepreneurs hoping to hit a bulls-eye in business; they too
may wish to consider aiming for certain heights. From out of Alamo Heights,
a suburb in San Antonio, Texas, a massage franchise has successfully emerged
whose elevation of services and targets for future growth represent new heights
in opportunity.
Between recent political discord, foreboding of falls from so-called
“fiscal cliffs” and the situational snafus of life, stress can some-
times be like air, which is to say, it is all around us. But not so for
customers of Massage Heights who are luxuriating in the soothing aromat-
ics of scented soy and a nice neck rub. Store owners, for that matter, are
breathing pretty easy too. “Our business is growing,” says Massage Heights
National Director of Franchise Development, Bret Franson. “One might
think of massage as a luxury item that some would give up in a down econ-