Page 127 - BWM Dec 2012

December 2012 | Business World Magazine | 127
other alluring aspects of aesthetic appeal.
“When you walk into one of our Retreats,
the look, the feel, and the scent of the pro-
prietary aromatherapy is different. It is a nice
environment that feels upscale, of higher
quality… and this helps differentiate us from
similar concepts,” says Franson.
Another contrasting component in-
volves access. Massage Heights has taken the
experience typically reserved only for afflu-
ent guests of posh resort-type spas and inte-
grated it with services and products in such
a way that not only allows accessibility, but
affordability. Each location offers member-