Page 120 - BWM Dec 2012

120 | Business World Magazine | December 2012
& Clark has been “steeped in innovation.”
Yet, for all the complex applications that
Coats & Clark products fulfill, there are
some that still remain as simple and familiar
as the Red Heart Super Saver yarn or spool
of Dual Duty XP thread sold daily at stores
like Walmart, Michael’s, Hobby Lobby,
Joann Fabrics, and more, throughout THE
WORLD. Laurie refers to this thread as “the
backbone of the business.”
THE DARNING DYNAMICS
When considering this enterprise which
arose within an era of Napoleonic conquest,
there will be some who assert similar dreams
of world domination still pervade among
its practices. Laurie isn’t casually unraveling
threads of intention in admitting, “We want
to continue to be the leading global textile
craft company in the world… we’re already
the largest, but I mean leading the market …
to be the one competitors look at with envy.”
The focus, like any successful enterprise, in-
volves looking at what are we doing today,
how do we do it better and how are we pre-
paring to meet the challenges of tomorrow?
In this extent, Coats &Clark offers examples
from which all can learn.
For one, this is a company that constantly
monitors and measures market trends, on a