Page 123 - BWM Dec 2012

December 2012 | Business World Magazine | 123
cent years, have allowed their facilities to re-
duce emissions of Greenhouse gases as well
as their consumption of water through the
incorporation of reverse osmosis filtration
systems.
As they strive to improve their own inner
workings, Coats & Clark continues to in-
novate. They annually introduce new colors
of yarn and fabrics to the market as well as
new concepts, such as their retro-reflective
thread that can be used in embroidery to
spectacular effect in low light or at night. At
same time, they develop and bring to market
new products such as ‘Phoomph’, a product
which affixes fabric to a backing without use
of an iron.
But behind all these innovative accom-
plishments, Laurie says there is an aware-
ness of both quality and trust that consum-
ers depend-on and demand. “There is a very
strong positive emotion between the brands
consumers are using today, and that which
was used by their mothers and grandmoth-
ers,” he says. The significance of their service
in this sense of family tradition is not some-
thing taken for granted as it fortifies their
functions, role and responsibility in being,
as Laurie calls it, “the heritage of the brand.”
Coats & Clark will, no doubt, continue
to reign in a kingdom of their own making,
never resting on their nobility or notability,
introducing new and innovative products
and improving performance, constantly sig-
nifying the superiority that sets them apart
as the leading textile craft player.