December 2012
| Business World Magazine | 129
medical grade coverings some operations use
(similar to those found on an operating table
or medical bed). As Franson says, “Little de-
tails can make a big difference.”
ELEVATING EXPERIENCE
Experience also makes for a notable differ-
ence and to this degree, Massage Heights has
amassed a corporate team with more than
a century’s worth of knowledge as former
professionals in the Health & Fitness indus-
try. Key among this composite are Founders
Wayne and Shane Evans. This husband and
wife team determined to create the very first
Massage Heights after Shane experienced a
resort massage at resort costs that was sub-
standard during a family vacation in Sedona,
Arizona. Their take-away wish was to design