December 2012
| Business World Magazine | 137
S COMMUNICATIONS
E
everyone realizedwhat had really happened,
it was too late. Some would never recover
from financial ruin, but for the Rothschild
family, the success of that day has become
the stuff of legends, and occasional contro-
versy.
The point being, in business, there is
need to constantly consider what is being
communicated to consumers. If your mes-
sage isn’t being made clear, or is subject to
misinterpretation, rest assured there are
interests fully prepared to capitalize, who
wield information as an instrument to
achieve personal and professional gain.
Fortunately, we have so many tools
today that are faster and fly so much further
than carrier pigeons. FromOnline resources
of the Internet to any manner of mobile de-
vice instant messaging, our capacity to com-
municate has never been greater. Just bear
in mind, these modern modes of communi-
cation also play a big part in influencing the
information spread, person to person, by
way of the mouth. Make sure your message
isn’t getting lost in the fog.
Today, the Battle of Waterloo is typi-
cally equivocated to anything or anyone
that succumbs to defeat. If you’re in busi-
ness and you’re not communicating clearly,
nor effectively, not using modern tools that
allow you to monitor the information that
is coming and going, and determine how it
is being received, you’re legacy may not dif-
fer drastically fromNapoleon’s – a story that
ends with exile and abandonment on an isle
of woe. As you battle for business, stay wise
to the lessons of Waterloo… and never quit
communicating.
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