Page 144 - BWM Dec 2012

144 | Business World Magazine | December 2012
their share of the market. “We have a prov-
en business model that is unique, efficient,
teachable and easy to use, which appeals to
a large target audience. We give them a plat-
form for long-term success.”
When looking for a new franchisee, The
Boardroom seeks people who are financial-
ly-equipped and have a proven track record
in business and management. While it isn’t
mandatory to have previous salon experi-
ence, they should possess management skills,
interpersonal skills, commitment and a
“willingness to work hard,” Bruce says. “We
also want someone with the ability to work
on their business, not just in their business,
to be successful.”The Boardroom delivers ef-
fective and valuable support and assistance
to its franchisees, which begins with the ap-
plication and assessment process. “When
they sign, we have a pre-opening manual
that we provide them that gives them all the
information they need to go from the fran-
chise agreement to opening their salon for
business,” he says.
The process continues with extensive sup-
port on site selection, salon design and decor,
build-out, hiring and training and daily op-
erations, including POS software selection,
vendor relationships and marketing. Ap-
proximately one month before store open-