Page 133 - BWM Dec 2012

December 2012 | Business World Magazine | 133
Massage Heights corporate staffers continue
to offer hands-on help throughout the dura-
tion of operations.
There are more than 15 employed in
the corporate office as well, specialists in cor-
porate training, sales, spa services and like
the regional developers, Franson says this
team is constantly working to support fran-
chisees. Those services include promotions/
advertising support from a veteran market-
ing director who formerly served national-
ly-recognized retail and hospitality brands.
Massage Heights has also contracted with
the dynamos of FKM, an advertising agency
who recently achieved acclaim on the tele-
vised “The Pitch”.
Franson emphasizes that the con-
stant mission of the corporate team is help-
ing franchisees better achieve success. That
means also identifying new products and
new services which would appeal to current
and potential new customers. Corporate
still maintains several of their own Retreats
which help test new products and services,
which Franson says helps ensure smooth in-
troduction of new products and services be-
fore introducing throughout the whole sys-
tem.
In terms of the future, Franson says
Massage Heights anticipates continuing
growth of 10 to 20 new locations per year.
“That will be responsible growth, with the
Bret Franson, National Director of Franchise Development