Page 132 - BWM Dec 2012

132 | Business World Magazine | December 2012
screened to match certain values by meetings
and observation by recruiters who have been
trained to identify particular behavioral ten-
dencies. Franson says their system is designed
to identify those who are capable of follow-
ing the operating system Massage Heights
has put in place and possess desired skills in
collaborating with others. This methodol-
ogy was put in place several years ago, and
Franson says it made a marked difference
in growing the franchise. “Our franchisees
are more successful and are able to ramp-up
more quickly. They are able to learn faster,
and grow their businesses more quickly.”
Once it is determined that a qualified
candidate is a good fit, the new franchisee un-
dergoes three weeks of training. Two weeks
of that training takes place at “Base Camp”
in Texas. During this time, there is extensive
training on real estate selection, business
planning and utilization of software that
Massage Heights uses to track progress and
perform point-of-sales functions. Addition-
al training follows at the respective location
with the assistance of Regional Developers,
the corporate team, Franchise Business Con-
sultants, who all assist with staff training.
These same Regional Developers as well as