Page 112 - BWM Dec 2012

112 | Business World Magazine | December 2012
lize numerous security cameras in each fa-
cility for safety, and for absentee owners to
monitor their spas when they’re a “million
miles away,” Rando says. In addition, they
remodel every four or five years to stay cur-
rent with technological advancements in the
beauty industry. “Advances are happening
every six months with new inventions and
tools, new styling equipment – the actual
hardware, stations, chairs, floors and lighting
– all that is constantly evolving,” Rando says.
AMERICAN DREAM
At the moment, Jon’Ric International adds
four to six new locations domestically every
year. Overseas, their growth is even more
substantial with locations in South Ameri-
ca, Europe, the Middle East and India pop-
ping up frequently. “We took the initiative
to grow our company and bring the Ameri-
can dream to other countries,” Rando says.
“Every country outside of the U.S.A, for the
most part, loves American brands, American