Page 109 - BWM Dec 2012

December 2012 | Business World Magazine | 109
might design it and have it look one certain
way. If you’re in an old bank building, you
might have it look another different way.”
This unique business model attracts
customers and franchise partners alike.
What Jon’Ric International offers franchi-
sees is a one-time and affordable franchise
fee and ongoing fixed royalty fees that aren’t
tied to a percentage, Rando explains. “We
have no advertising fee, no marketing fee,
and no management fees. After they pay the
franchise fee, that’s it.”
Jon’Ric International is always on the
lookout for new franchisees. When evaluat-
ing their prospects, they look for people who
have grown tired of working a routine 9 to
5 job and are looking for more than just a
weekly paycheck. They want a person who
can remove themselves from their comfort
zone and take risks to make their business
successful. “An entrepreneur is somebody
who is not afraid to take risks to reach a
reward that is substantial,” he says. “We’re
looking for entrepreneurs.”