94 | Business World Magazine |
October 2013
Senior Vice President of Franchise Sales
Dwayne Tanner says, “Prospective fran-
chisees are excited about the opportunity
to partner with Chem-Dry because we are
the most trusted name in carpet cleaning
and offer a tremendous opportunity for
them to become successful entrepreneurs
in a large and growing industry.” As a
testament to those capabilities, Tanner ex-
plains that more than 14 billion square feet
of new carpet is installed each year and the
effort to preserve and protect that carpet –
as well as the range of existing coverings,
rugs and upholstery – has driven growth
within an industry that generates close to
$7 billion annually. Chem-Dry owns the
largest market share in this industry, and
the company shares in its Federal Dis-
closure Document that average franchise
sales are over $250,000 per year.
“Customers are impressed by Chem-
Dry,” says Tanner. “When our franchisees
and their technicians show up, they arrive
in a clean van, wearing a crisp uniform,
and with professional training that builds
confidence and sets homeowners at ease.
The fact that we offer a deeper, longer last-
ing clean and that our primary cleaning
