October 2013
| Business World Magazine | 101
WORLD CLASS TRAINING
Franchisees undergo five days of initial
training at one of Chem-Dry’s regional
headquarters in either Nashville, Tennes-
see or Logan, Utah. Tanner says franchi-
sees will be trained in every aspect of the
business and will walk away with the tools
needed to be successful. Once they return
home to their service market, a dedicated
business development coach will partner
with them to help them create and execute
a marketing plan, answer technical ques-
tions, and assist them during the early
stages of starting and growing their busi-
ness.
At the corporate level, the company
offers extensive expertise and support,
including technical guidance and trouble-
shooting. It also includes a national call
center that handles consumer calls, distrib-
utes booked cleanings to its franchisees
and can also serve as a local franchise’s
customer service agent. A dedicated team
of internet marketing specialists assist in
helping each new franchise get its web-
site up and running, launch its initial SEO
(Search Engine Optimization) efforts, and
even set up and manage pay-per-click
Google adwords campaigns and social
networks if desired. Franchisees are also
equipped with customized software to help
monitor and measure all metrics of opera-
tional processes, customer interactions
and transactions, to help them measure
their performance and make fact-based
decisions on how to grow their profitabil-
ity. Tanner says Chem-Dry’s sole focus
is on helping its franchisees build strong
and successful businesses through the de-
velopment of training, tools and ongoing
coaching programs that demonstrate how
to build and manage a strong operation.
“We’re helping our franchise owners
realize their dreams of financial freedom
and independence. For many of them, this
is their very first business and they often
jump into the deep end of entrepreneur-
ship. It’s our responsibility to make sure
we’re doing everything possible to help
them be successful,” says Tanner. “What
I enjoy most is hearing the franchisees
share stories about how they’ve achieved
their goals in business with Chem-Dry. I
know that franchisees get the same great
feeling every time they finish a job with a
delighted customer, and seeing that smile
on the customer’s face makes it all worth-
while for them.”
