October 2013
| Business World Magazine | 99
pals and “playbook” that Chem-Dry has
honed in its thirty-five years of success.
As Tanner says, “We know what works
and what doesn’t. We’ve worked hard to
build the largest and most respected carpet
cleaning brand in the country and around
the world and we share those learnings
and best practices with our franchisees ev-
ery day.”
The franchising model is flexible, al-
lowing owners to have one or multiple
territories, which are defined by popu-
lation density. Tanner says franchisees
typically start off with one location, but
then will gradually expand to multiple
locations over time. “Our model offers
the flexibility for our franchisees to start
off small, with a single van and territory,
and grow to be as large as they can imag-
ine, with a full fleet of vans in multiple
markets and territories.” affirms Tanner.
The investment is also flexible, ranging
from $39,000 to upwards of $131,000,
again depending on equipment options,
and the territory. But that doesn’t mean
candidates have to come to the table with
the total fees in hand. Unlike most in the
industry, Chem-Dry will provide financ-
ing for its franchisees, which will cover
most of the associated costs. For as little
as $9,995 down, a franchisee can launch
their business and be up and running in as
little as 60 days.
The majority of Chem-Dry franchisees
operate from their home, which eliminates
the overhead costs associated with prop-
erty development, rent and maintenance.
Franchisees are, however, obligated to
keep a van in the territory base.
