October 2013
| Business World Magazine | 97
power of millions of carbonated bubbles,
Chem-Dry is able to use 80% less water
than typical steam cleaning, which is bet-
ter for the environment and doesn’t carry
the risk of mold and mildew growth that
can come from the excessive amount of
water used by most steam cleaners.
Chem-Dry has revolutionized the in-
dustry, and over the years, has continually
improved the effectiveness of its formulas
and equipment while also developing a
business model that has become the most
successful, respected and well-known in
the industry.
Tanner says Chem-Dry has also dem-
onstrated the ability to flourish despite the
ups and downs we’ve seen during a pe-
riod of economic uncertainty. “Through
the best and worst of economic times, our
business has thrived. Today, our average
length of time as a Chem-Dry franchise
owner is 17 years, which I think reflects
our ability to weather economic swings,
remain healthy as a brand and maintain a
solid business model,” continued Tanner.
FRANCHISING FINESSE
Chem-Dry franchisees benefit from the
fact that the company has invested as much
time and resources into growing a strong
and healthy franchise system as it has to
the engineering and technical advances
of its equipment and cleaning solutions.
The company spends considerable sums
annually on new tools that help franchise
owners manage and grow their business
and on programs to ensure that Chem-
Dry stays top of mind with consumers and
stands out from the competitors.
