98 | Business World Magazine |
October 2013
Franchisees come from all walks of
life and professional backgrounds. In re-
cent years, Tanner notes that almost 25%
of new franchisees are military veterans,
and he affirms their drive and determina-
tion has helped the company grow. He
pointed out that many retail carpet stores
and carpet installers have found it appeal-
ing to add the Chem-Dry name and ser-
vice to their portfolio, while independent
carpet cleaners have found it desirable and
a wise investment to convert to Chem-Dry
to grow the long term value of their busi-
ness. These new owners found that, by
leveraging the brand name and the com-
pany’s expertise in marketing, operations
and training, their business increased un-
der the Chem-Dry banner. In a more gen-
eral sense, Tanner says the company looks
for people who are savvy in sales and mar-
keting and understand the importance and
value of following the operational princi-
