October 2013
| Business World Magazine | 93
The Author and Business Management Expert Gary Hamel once said, “Fact is, inventing an
innovative business model is often mostly a matter of serendipity.” While that shouldn’t be
construed to suggest that the full development of the business model doesn’t require some effort
and determination, the point here is that, sometimes, a great idea for a business can emerge
from a happy accident. In the case of the leading franchise specializing in carpet and upholstery
cleaning, such serendipity has successfully empowered entrepreneurs from across the world ...
to clean up.
Withmore than 3,500 locations in theUnit-
ed States and 38 other countries, Chem-
Dry has achieved recognition as one of
the top 100 global franchises and, for 25
consecutive years, has earned acclaim as
the world’s leading carpet and upholstery
cleaning franchise. The operational pro-
fessionalism and expertise of its certified
technicians, the engineering innovations
contained within the equipment they use
and the powerful properties within their
proprietary cleaning solution (the secret
sauce) have all effectively combined to
position Chem-Dry as the unquestioned
leader and pioneer in what is genuinely
regarded as a highly competitive field.
