October 2013
| Business World Magazine | 85
project, is take all waste water to one treat-
ment plant. The technology planned for
this plant will protect the integrity of the
river. While many other similar communi-
ties struggle to meet discharge guidelines,
Rothesay will be targeting levels that are
50-65% below federally regulated levels,
and without the use of chemical additives.
Rothesay also had the provinces first
micro filtration GE water treatment plant
in the late 90’s, thus maintaining the low
wastage and very high quality treated
ground water, and lastly, Rothesay had
their ground water wellfield designated
and protected by the province, and then
purchased the majority of lands in the
contributing watershed (over 1000+ acres
of land) so that the community could truly
control what happens in their watershed.
All in all, with infrastructure devel-
opments always playing as big of a hin-
drance as they do a benefit, the goal of
this town is simple yet unique; to prepare
for the future and incorporate advance-
ment of the modern era that doesn’t for-
sake the heritage historic aesthetic. This
is accomplished with a basic commit-
ment and respect to not only the area, but
the community that will forever act as
the backbone to the success or failure of
the town, which is demonstrated simply
through basic communication and trust.
As Mclean says, “The public won’t al-
ways like what we are doing, might not
thank us for it, but they have to under-
stand it, and it is our responsibility to en-
sure that they do.”