October 2013
| Business World Magazine | 77
New Brunswick’s Town of Rothesay is picturesquely posed beside the Kennebecasis River whose
waters are seeped with a rich history of supporting enterprises in shipbuilding as well as rec-
reational and competitive pursuits in yachting and rowing. Though Rothesay’s history dates
back more than a 150 years ago, the town of today was formed through the 1998 amalgamat-
ing of five distinct communities – East Riverside-Kingshurst, Fairvale, Renforth, Rothesay
and Wells – an event still honored in the town’s motto of “Quinque Iuncta In Uno” (or Five
United In One). For a community born from collaboration, city leaders continue to rely on
collaboration when it comes to making infrastructure improvements, embracing an approach
similar to that of teams who participate in the town’s annual regatta, and in this case, commu-
nity engagement and communication help ensure all are “Paddling in the Right Direction.”
