October 2013
| Business World Magazine | 111
to the Provincial economy. Salmon farms
produce more than 75,000 metric tons per
year, a feat that distinguishes farm-raised
salmon as British Columbia’s largest ag-
ricultural export.
From its base in Campbell River, the
BCSFA has fulfilled a mission that not
only involves promotion of opportuni-
ties for fish farming, but creating greater
public understanding and trust in terms of
the operational values and environmental
standards to which professionals adhere.
To advance that mission, BCSFA Execu-
tive Director Mary Ellen Walling says it
all starts “with good solid research.”
“Understanding the values and inter-
ests of British Columbians, as well as their
interest and knowledge about our farm-
ers is vital,” says Walling, adding that by
working as a team through a very active
communications committee, the associa-
tion maintains involvement in a range of
concerns across the entire industry sector.
In addition to providing information to
Aquaculture Awareness Week BBQ in Campbell River raising money for the local food bank
