October 2013
| Business World Magazine | 117
John Buchan, a novelist and former Governor General of Canada, once said, “The charm of
fishing is that it is the pursuit of what is elusive but attainable - a perpetual series of occasions
for hope.” As for the farming of fish, sustainability has constituted a charm in terms of goals,
yet goals that are not so elusive, but very attainable. And with respect to an industry leader
based in British Columbia, the practices in sustainability have not only prompted a perpetual
series of occasions for hope, but an industry model for success.
British Columbia is the westernmost
province of Canada and is blessed with
more than 600 miles of beautiful shore-
line graced by some of the wildest, yet
cleanest of waters to enrich our Earth.
The Pacific Northwest climate, strong
tidal shifts and cold water temperature
effectively combine to create a remark-
ably conducive habitat for salmon, help-
ing them to remain strong, healthy and,
as any fisherman can attest, vigorous. It
is within this very environment where the
operational strength and vigorous sustain-
ability practices have enable an enterprise
known as Mainstream Canada to become
the industry leader in farming what is un-
mistakably the finest quality salmon one
will find on the market. Mainstream’s
salmon are typically 5-6 kilograms (11-13
lbs) before harvest and sent to customers
as fresh, head-on and gutted whole fish.
“Premium is our specialty, and freshness
is our difference,” says Mainstream Can-
ada’s Sales Manager Nick DiCarlo. “We
