218 | Business World Magazine |
October 2013
know what is happening or how long it
will take for the transport to arrive,” says
Bricker.
To overcome this, Bricker says some
hospitals served by REACH Air Medical
each receive a customized computer tab-
let equipped with a handy application en-
abling them to not only see the status of
the call in real time, but watch each stage
of the transport to and from the facility as
it occurs, complemented with a map, GPS
location and a clock that counts down to
arrival. “We found this solution offers
constant visibility and accountability to
our customers, and they appreciate that,”
says Bricker.
REACHING INTO
THE FUTURE
After 25 years of distinguished service,
REACH is positioned for further growth
and greater service as it has been assimi-
lated by a company known as Air Medi-
cal Group Holdings, recognized as one of
the largest independent providers of air
medical services in the world. Through
its subsidiaries, Air Medical Group Hold-
ings maintains the industry’s largest fleet
