October 2013
| Business World Magazine | 215
“It is one company from end to end ... and
that’s allowed us to stay who we are and
maintain the values of our culture,” says
Blair.
ADVANCED OPS
Operationally, Director of Clinical Servic-
es Greg Taylor says each REACH flight
combines skill sets of a Registered Nurse
and Licensed Paramedic. “We do that for
specific reasons,” says Taylor. “An R.N.
is accustomed to working in a hospital
setting, closely with patients, physicians
and lab services. Paramedics are accus-
tomed to being in the field and effectively
dealing with any chaos that might occur
in responding to a 9-1-1 emergency, those
skills come together to best meet the
needs of the patient.” REACH routinely
responds to 9-1-1 emergencies, as the go-
to care providers requested by fire, po-
lice and other local agencies. Over time,
hospitals have also increasingly relied on
REACH for inter-facility transports, oc-
casions when a patient has to transition
from care at one hospital to more special-
ized care at another hospital. Taylor says
REACH has exacted critical expertise in
high risk transfers involving obstetric,
neonatal and pediatric patients, this care
constitutes an area of specialization for
the company and its practices are highly
recognized within the medical transport
industry. Some air units are equipped
