216 | Business World Magazine |
October 2013
with isolettes crucial to neonatal patients,
such as premature or critically ill infants.
“We have the material resources along
with the trained staff to provide the same
quality of care that one might expect to
encounter at a hospital’s neonatal inten-
sive care unit,” says Taylor.
CAPABILITY IN
COMMUNICATIONS
While REACH services certainly involve
“going above,” this enterprise has gone
beyond in terms of providing services
that emerge from its communication op-
erations, in fact, Communications Direc-
tor Brian Bricker says REACH was the
first air service in the country to deploy
satellite-radio communication systems
throughout its entire fleet. Its communica-
tion center ultimately serves as more than
a dispatch coordinator, but actually helps
hospitals determine where patients can be
transferred when the situation calls for it.
As Bricker explains, a hospital may have
a patient whose care needs require a spe-
cialized facility or physician. Operators in
the communication center, help the hos-
pital staff identify admission alternatives
