210 | Business World Magazine |
October 2013
REACH Air Medical Services is an air
ambulance service that launched to life a
little more than 25 years ago by focusing
on the needs of patients near its headquar-
ters in the Sonoma County, California,
community of Santa Rosa. Today, howev-
er, its flight operations extend throughout
the state and even reach into Oregon and
Texas. In addition to fulfilling emergency
medical airlift needs, REACH special-
izes in a range of inter-facility transports
essential to critically ill/injured adults as
well as high risk obstetric, neonatal and
pediatric patients. Beyond its compos-
ite of helicopters and fixed-wing assets,
REACH deploys a cadre of the industry’s
most capable and credentialed of medical
personnel; clinicians who are trained and
experienced to the highest levels within
their respective professions. REACH ex-
pertise in the imparting of care as well as
its operational quality has been routinely
recognized as reflecting the industry’s
highest standards, having been rigorous-
ly reviewed as consistent with mandates
of the Commission on Accreditation of
Medical Transport Systems (CAMTS), an
independent authority which has awarded
