214 | Business World Magazine |
October 2013
dreds of thousands of adults, children and
families throughout Sonoma County, and
more than 80,000 patients have received
critical care and transport by REACH Air
Medical Services. Today, REACH has
bases in Concord, Imperial, Lakeport,
Marysville, Redding, Sacramento, Santa
Rosa, Stockton, Thermal, Oceanside and
Upland, California, as well as Corval-
lis, Oregon, and Pearsall, San Antonio
and Seguin Texas. And though the com-
pany has increased its wing assets and
expanded its reach into different markets
over the changing of time, the company
has refused to waver from the values with
which it was founded. Those values, ac-
cording to Blair, revolve around “a guid-
ing principle to always do what is right
for the patient.” Adherence to that prin-
ciple has not only prompted dedication to
licensed training in the range of scenarios
which staff may encounter and invest-
ment in state-of-the-art technology and
tools to effectively aid in the imparting
of care or increasing of operational effi-
ciency, doing what is right has ultimately
driven a collection of pilots, medical cli-
nicians, communication and maintenance
technicians to all work together as a team.
Whereas some companies may outsource
aspects of their operational services, Blair
says REACH maintains its own fleet, as
well as its own flight teams, communica-
tions specialists and maintenance crews.
