June 2013
| Business World Magazine | 221
ensure each franchisee is operating as suc-
cessful as possible. He says the company re-
lies on a fire-fighter type of mentality, look-
ing for whatever can go wrong, before it goes
wrong. “It is easier to put out a brush fire
than a forest fire... we anticipate and correct
problems before they grow into a big prob-
lem.”
As far as eliminating problems, Jake’s
Wayback Burgers has also secured numer-
ous, strategic supply relationships
which also offer convenient and af-
fordable solutions for franchisees.
Those partnerships include sup-
port from industry leaders such as
Lamb Weston, a supplier of pota-
to-based products such as French
fries, onion rings and potato chips
in a variety of flavors. From Wol-
verine Packing Company’s supply
of burgers and East Baking Co.
supply of bread to Well’s Dairy distinctive
blend of ice cream, Micros development of
an enterprise POS system, and Sysco’s sup-
port in distribution, the leadership of Jake’s
Wayback Burger has created a business mod-
el that eliminates all the guess work in terms
of sourcing supplies and resources.
By focusing on the success of their fran-
chisees, Jake’sWayback has achieved a success
rate that rivals any in their industry. Chemero
says it has taken a group effort to accomplish
all that the company has achieved, and he ex-
presses optimism for further growth. “It def-
initely appears that we’ve been discovered,”
he says, which is another reflection of their
success. And these are certainly successful
times, as new openings throughout America
are complemented by new openings coming
to Saudi Arabia, the United Arab Emirates
and 26 other countries.
By focusing on good food, great service
and consistent support to strengthen fran-
chisee success, look to Jake’s Wayback to
move way forward and beyond.
