214 | Business World Magazine |
June 2013
nuanced by his recollections of a time in his
youth when he worked at a burger joint. He
reflected on the fun he once had interacting
with the customers, the casual atmosphere
and the simple, yet succulent joy that reso-
nates in the repast of a good cheeseburger
and chocolate milkshake (any good milk-
shake for that matter). The flavors, the fix-
tures, the friendliness all seemed like some-
thing of a time bygone too soon, so Carter,
so inspired, decided to open his own place,
occupying 900 square-feet right off of Route
273 in Newark, Delaware, which he branded
as Jake’s Burgers.
While fast food alternatives abounded,
there wasn’t much in the way of fresh ham-
burger concepts during this time. Carter’s
business model relied on a menu comprised
