June 2013
| Business World Magazine | 213
Withmore than 80 existing locations, anoth-
er 100 under development and an expand-
ing international presence, Jake’s Wayback
Burgers has achieved franchising distinc-
tion by not only designing a dining concept
that caters to consumers’ cravings for fresh,
flavorful hamburgers, hot dogs, salads and
milkshakes, but also by creating a hospita-
ble service environment exceedingly greater
than that typically imparted among fast
food, yet much more affordable than what is
usually found among casual dining destina-
tions. Jake’s Wayback Burgers is a novelty in
a niche of its own creation.
WAYBACK WHEN
Jake’s was launchedmore than 22 years ago by
John Carter, a Certified Public Accountant
who saw his prospects in serving business on
the decline and determined to develop his
own enterprise. In ruminating over poten-
tial recourses, he was smitten by nostalgia,
