June 2013
| Business World Magazine | 215
of fresh ingredients and a fresh approach to
service with customers being greeted at the
door, having their menu selections served to
them at a table and actually hearing thanks
for their business before leaving. While he
initially served hamburgers and hot dogs, he
eventually expanded into fresh salads which
appealed more to feminine appetites of the
time. Always quick to respond to custom-
er requests, the menu soon expanded into
other offerings for the less-carnivorous and
calorie-conscious, such as Veggie Burgers
and Turkey Burgers. For the 40-days affiliat-
ed with Easter Lent, his menu highlighted a
specially made fish sandwich. After that first
April, patrons began to inquire what the next
monthly special would be, and in turn, Cart-
er created what has since become the highly
anticipated “Burger of the Month.” Each
month, Jake’s Wayback Burgers prepares
a distinctive delight in a burger and milk-
shake combo quite unlike one may have ever
imagined. For example, the “Burger of the
Month” at the time of this writing involves
avocado, tomato, Swiss cheese, cucumber
and onions, aka The Californian Burger, and
it is served with Jake’s famous hand-dipped
distinction in a Very Cherry Chocolate milk-
shake. There are many operations that want
to tout their triumphs in tastes to tantalize
their customers, but Jake’s Wayback has con-
sistently earned validation from some of the
most discerning appetites with understand-
ing of what makes for edible appeal. The epi-
curean aficionados of Zagat have described
Jake’s Wayback Burgers in terms of “great”
and “you will be amazed.” From being called
the best hamburgers in Delaware by readers
of Delaware Today to “the Best” inMaryland
and Philadelphia by readers of Trip Advi-
sor, time and time again, Jake’s Wayback has
earned enviable acclaim for its appetizing al-
