218 | Business World Magazine |
June 2013
happy with the corporate relationship, it is
easy to sell... we’re just a link in the chain, but
our business is successful because we’ve been
able to deliver on everything we say we’ll do,”
says Chemero.
To his point, happy franchisees have a
way of helping sell the franchise to new can-
didates, and so do happy customers. Chem-
ero says almost half of the inquiries received
about franchising come from customers who
were so happy with their experience at Jake’s
Wayback Burgers, they want to become own-
ers.
Unlike many franchises, Chemero says he
resists most of those inquiries that involve
multiple-unit area investment. He encour-
