220 | Business World Magazine |
June 2013
lection/location and John Eucalitto person-
ally visits each site before approving, to en-
sure visibility good traffic patterns, adequate
parking, and more. The real estate team as-
sists with all real estate negotiations and per-
mitting requirements as well.
Dimensionally, Jake’s Wayback Burgers
relies on 1,500 to 2,000 square-feet of op-
erational space. A construction team assists
with all aspect necessary to build-out and
installations. Prior to opening, an in-house
marketing team creates marketing initiative
customized for the location, using anything
from newspapers and magazines to televi-
sion and radio. The company also deploys
Internet tools which not only assist in mar-
keting, but allow customers to place orders
via a website for convenient pick-up on loca-
tion. A training team is deployed to provide
hands-on before and through the opening,
and afterward, representatives maintain con-
stant contact which essentially begins with
asking, “How can we help you?”
As Chemero says, the company strives to
