June 2013
| Business World Magazine | 207
Beef ‘O’ Brady’s presence had expanded to
more than 40 locations.
Before FSC’s acquisition of Beef ‘O’
Brady’s, Walker says his company conducted
a comprehensive assessment evaluating the
aspects which particularly align with their
understanding of what can be worked into
a winning business model. Walker says FSC
applies a number of metrics when determin-
ing which brand can be most capably grown,
which includes evaluating unit-level eco-
nomics and the strength of the brand in its
respective category. The menu, the growth,
its appeal with consumers; all contributed
to make Beef ‘O’ Brady’s appealing to FSC.
In 2002, Mellody would ultimately succumb
after a long battle with cancer, but Beef ‘O’
Brady’s has stayed true to the original con-
cept and unit owners have adhered to the
values of good food, clean family fun and
operations that not only cater to consum-
ers, but also connect with their respective
communities through their active support of
philanthropic initiatives.
The Brass Tap was actually begun in 2007
by a highly successful Tampa-based Beef ‘O’
Brady’s franchisee named Jeff Martin. Mar-
tin was inspired to develop a business model
that could thrive on those who thirst for the
beckoning of craft beer, equally succulent
