June 2013
| Business World Magazine | 231
ment by offsetting carbon emissions.
Worker safety, costs savings, operational
efficiency and greater environmental stew-
ardship – these are the benefits provided
from the services of Filta.
FRANCHISEE BENEFITS
Jason Sayers andVictor Clewes ultimately es-
tablished a franchising system that also poses
benefits for those looking to start their own
successful business, and again, it is one for
which there isn’t much organized competi-
tion. As Blake explains, early-on, Filta relied
on a owner-operator model which involved
the selling of a singular territory to a fran-
chisee. Today, the company prefers to offer
a multi-territory plan to multi-unit owners,
but in any case, the model here is one that
allows for flexibility.
Filta has mapped-out territories through-
out theworld, with each comprisedby similar
market opportunities. For example, Chicago
with its commercial density is comprised by
16 unique territories while the state of Mon-
tana is divided into two distinct territories.
Opportunity-wise, however, the territories
are all equal. Blake says the company looks
for driven individuals who are able to fol-
