Page 100 - BWA FEB 2013

100 | Business World Magazine | February 2013
FOCUSED FRANCHISING
In franchising St. Louis Bar &Grill, Poulton
has become particularly adept at identifying
business owners who similarly embrace his
values on customer service and the ability to
adhere to the operational system which has
been so successful for him and his team. Po-
tential candidates must submit to a personal-
ity profile that assesses what he describes as a
myriad of qualities which include leadership,
conflict resolution, communications and
team spirit. The metrics of the assessment
have been personally honed by Poulton, and
it stands to reason, his company isn’t looking
for just anyone, but those who are best ca-
pable of growing with the organization, and
growing business. Poulton explains franchise
candidates are typically attracted to buying