Page 93 - BWA FEB 2013

February 2013 | Business World Magazine | 93
BUILDING UPON
THE BRAND
“Boredom is the root of all evil,” noted Kierkegaard, who
further suggested it derives from “the despairing refusal
to be oneself.” Thus, the seeming trick to bypassing evil is
having a clear idea of who you are; awareness of what
you’re about, and maintaining consistency in the mani-
festing of that identity, both for yourself, and for others.
Such is the fundamental philosophy that has also fostered
excitement in a Canadian bar and grill franchise that has
been attracting and enticing guests by serving an atmo-
sphere as appetizing as its proprietary recipes involving
chicken wings and ribs. And though it may be known by
saintly-styled nomenclature, for the right kind of entre-
preneur, the opportunities here are devilishly good.
Over the last decade, St. Louis Bar & Grill Restaurant, along with its signature dishes of
wings and ribs, has flown brilliantly beyond its initial perch in Toronto to now encompass
38 locations throughout the province of Ontario, as well as other areas of Canada. From a
single restaurant that generated a little over a million in annual revenue, the company col-
lective today garners almost $60 million in annual sales. To be sure, those figures don’t just
reflect overall sales growth, but ten solid years of consistent, increased sales at each respective
location.