February 2013
| Business World Magazine | 105
“Some must be great... and great offices will have great talents,” William Cowper once noted
in a poem that went on to suggest all are endowed with certain gifts that collectively help them
to be lifted-up before falling into the respective niche they’re ordained to fill. He said those gifts
include virtue, understanding and taste. Those very qualities are at the heart of a company
who has certainly risen above competition to achieve greatness in their niche. But for Global
Franchise Group, business virtues and understanding are augmented by tremendous talent
in fulfilling demand for taste.
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