January 2015
| Business World
179
Measured Architecture is a driving force toward architects incorporating sustain-
able practices and artistic elements in their projects, without incurring additional
premiums for clients.
Measured Architecture is a rarity in that it’s a small firm that strives to maintain its
scale, while honing in a focus on what it values most: a marriage between artistic
elements, environmental sustainability, and a keen eye on client need sets.
Clinton Cuddington concluded a decade working with Vancouver’s architectural
big wig Bing Thom to establish Measured Architecture seven years ago, and Piers
Cunnington took on half partnership last year—a professional union blithely ac-
cented by the coincidence of their surnames.
The firm’s structure is strongly informed by Cuddington and Cunnington’s past
professional experiences, which have left them with a desire to play an intrinsic
role in each project the company takes on, to imbue them with their particular set
of values. “We’ve just believed strongly in the small firm. We committed to that as
an approach. It just seemed that I had built a life, and Piers had also, just thinking
about being in charge of ourselves, and being part of things that [correspond to]