January 2015
| Business World
173
couldn't notice the degree by which any radi-
ant heat was being generated from the roofs
surface."
"I thought that was curious," he continues. "I
knelt down and actually put the palm of my
hand against the surface of the roof. That day
it was 118 degrees Fahrenheit in full sun and
I had my hand comfortably on the surface of
the stainless steel and it was no hotter than
the air around me. It blew my mind that that
could be true."
Fred and Jim then came to the conclusion
that research on this phenomena needed to
be done, "We agreed that we needed to study
this," Halliday explains. "Somehow this has
to be very, very important to the environ-
