January 2015
| Business World
185
Also inherent in Measured Architects’ ap-
proach is their unique enthusiasm for the
process of creating a piece of architecture,
rather than romanticizing the end result.
This comes through on the company web-
site, which they’ve modeled to showcase pro-
gression over completion. “We have a blog
section that’s coming alive right now that’s
outlining the steps of building and how we
empower the people on the team to do so,”
outlines Cuddington.
It’s all part of a mentality that values cli-
ent satisfaction and architectural longevity
wholly, and it shines through Cuddington’s
speech. “The most important thing to keep
a building out of the landfill is to make sure
that people cherish and love it, and so we try
to make buildings that will make great ruins
one day,” he says.
MOVING INTO THE FUTURE
Speaking to the future, Cunnington details
company efforts to reinforce the leadership
abilities of their core staff, to ensure their en-
durance and survival in the industry, while
looking to more expansive projects. “We ab-
solutely want to move to much larger project
sizes, and to start creating the infrastructure
to disseminate that. We’re ready and game,
as well as able, so a lot of the work that we’re
currently doing is internal, to be able to be
leaders if we have to grow the next ring of
support for a larger contract,” Cunnington
states.
Crucial in this transition, of course, is the
firm’s internal dynamic, and Cunnington
and Cuddington work harmoniously to
complement each other’s perspectives. “We
both come at it from a different perspectives.
Piers is often the strong buttressing force in
the office, while I’m thinking creatively and
coming up with some zany idea, and running
it past him,” Cuddington explains,“We’re
hitting it from different angles.”
