Page 123 - BWM March 2013
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March 2013
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to become familiar with the corporate staff
and simple operations. Once contracts are
in place, the new owner undergoes train-
ing at CherryBerry University where every
aspect of operation is covered. Again, since
the yogurt bar functions as a self-serve, Sa-
batini says most of the business processes
are a matter of customer service and main-
taining cleanliness. CherryBerry is literally a
“poster-child” for franchising states Sabatini
as he quotes Napoleon Hill ”For a business
to be successful there must be a need or want
for it in the market place and then it must be
profitable, simple and duplicatable.” He says
CherryBerry scores a homerun on all fronts.
CherryBerry assists candidates with site
selection as well as build-out of locations,
serving as a liaison between the location
owner and general contractor. Corporate
staff is available for assistance at any time in
the process, and are on hand to provide help
throughout the grand opening of any loca-
tion.
Franchisees also benefit from ongoing
marketing and advertising support, owners
are furnished with new marketing kits every
season as well as virtual support through the
auspices of the brand’s online presence, indi-
