Page 130 - BWM March 2013

130 | Business World Magazine | March 2013
Withmore than 110 current locations, grow-
ing expansion throughout the western Unit-
ed States and an emerging international pres-
ence, the innovators behind a dining brand
distinguished as “Golden Chick” are dem-
onstrating real talent in tantalizing tastes by
increasingly appealing to appetites that savor
the flavor this brand so indulgently imparts.
While Golden Chick is capably capturing
more national recognition, the fact remains
that this dining brand has been well known
to folks in central Texas for almost 50 years.
That all began back in 1967 when a man
formerly employed by another chicken-
themed franchise confidently reasoned that
when it came to cooking fried chicken, he
could simply do it better than anybody else.
He set out to prove it. His restaurant “Gold-
en Fried Chicken” was a resounding success
and so much so, it wasn’t long before new
locations were opened, including franchised
units.
Yet to account of what that small family
of restaurants went on to achieve, and all it
is achieving today, is a story that begins with
another man whose vision was not so fo-
cused on what the brand was, but all that it
could become.
Prototype building in Helotes, TX