Page 126 - BWM March 2013

126 | Business World Magazine | March 2013
world learn, socialize and visit with vendors
FROYO FUTURE
In the immediate future, Sabatini says the
CherryBerry team is fully engaged in over-
seeing development of the expanding fran-
chise. Some of that success has been achieved
by opening in markets formerly underserved
such as North and South Dakota. As Saba-
tini says, “Even if it gets cold in those areas,
there are still plenty of people who appreci-
ate frozen yogurt and families that want to
take their kids out for a treat.”
That’s not just an American want either.
CherryBerry has expanded to the Middle
East, with openings slated in places like Pak-
istan, United Arab Emirates, Saudi Arabia
and Dubai where three Cherry Berry yogurt
bars are under construction. One will open
at Dubai’s famed shopping mall which is
known as the largest in the world.
As business expansion rolls along, so too
is an entirely new offering in a sort of Cher-
ryBerry Chitty, Chitty Bang Bang. Actually
a full-sized refrigerated-semi adapted into a
colorful frozen yogurt machine on wheels,
dispensers have been embedded on the
truck’s sides and Sabatini says the company
is testing out the potential of these on-the-
go operations. CherryBerry currently main-
tains two such mobile units, and Sabatini
says when the trucks have arrived at football