Page 116 - BWM March 2013

116 | Business World Magazine | March 2013
experience that wasn’t simply about frozen
yogurt, but fostering fellowship of families.
To be sure, there wasn’t anything remotely
casual in their considerations. As police of-
ficers, the Jones knew too well what calami-
tous consequences often occur through the
fracturing of family culture. As much as they
were compelled to create a business by open-
ing a self-serve, frozen yogurt café, they put
measurable care in crafting an environment
that uniquely catered to families coming to-
gether.
In describing the CherryBerry culture,
Sabatini refers to it as something of a cross
between Walt Disney World and the fam-
ily den. “There is lots of energy, happiness,
fun, smiles and bright colors, but at the same
time, customers can feel like they’re sitting in
a living room den... playing games together,
watching TV together, and yes, actually ‘talk-
ing’ together! CherryBerry is a place where
young children and the young-at-heart of all
ages have a place to connect!”
Robyn Jones actually designed the in-
terior of the first CherryBerry located in
Broken Arrow, Oklahoma. The space was
complemented by customized-colored floor
tiles, brightly colored, oversized couches and